Interested to see that Fender are branching out into customs in 2019 (3:20 - although I'm sure when you are asking people to drop some serious cash at premium prices, it's not a great marketing move to refer to them as "the crowd")... given the pricing of their universals, I suspect they will be aiming to have their name at the top alongside the likes of Westone, UE, 64, JH, Noble, Advanced Acousticwerks, Spiral, Empire, Jomo et al... Not sure how I feel with something with Fender on them in my ears - especially at the price they are. Not exactly their specialism is it?