I think it started really with X Factor, but now especially with social media, people can get quick and easy popularity. Rather than spending time learning a craft, it does seem that today’s kids are bored if they don’t get the reward within 10 minutes. It’s also a quick win for the banks that fund record labels. 
	 
 
	Not a cost of living issue, but there’s undeniably an attitude difference between generations - speaking in general terms.
 
	 
 
	If this keeps up, I’m not sure how the quality of our music will improve.