Anyone using UA Apollo Twin Mk2 for recording?

[project_c]

I was looking at the Noble preamp videos, and check out the tone here (3.05 onwards), it's pretty amazing. But I think these videos are a little misleading - a big chunk of what you hear there is down to the Apollo Twin, specifically the processing plugins it comes with. The players and their instruments are of course brilliant, goes without saying but I'm talking about the richness of the tone here in particular - this stuff is all recorded through the Apollo Twin Mk2, with what sounds like compression, amp and cab sims and some EQ. 

It does sound really good, but is it that much better than using any decent interface, a bit of compression, a bass amp plugin and a touch of EQ?  It's an expensive interface for sure, wondering if anyone here is using it, and using all the bundled stuff it comes with to record bass, and how it compares with the rest.