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The worlds best demo video.... not


LukeFRC

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Aria should really get rid of this. It looks unprofessional and totally amateurish. Brands like Aria struggle with customer perception, that they're just cheap starter instruments etc. A video like this doesn't help their cause at all.

 

They should follow Cort's lead. Cort have been in the position of relatively anonymously manufacturing a huge volume of instruments for many, many brands and doing their own stuff in the background. When you see brands like Dingwall charging £1700 for Indonesian instruments and Strandberg charging £2800, we're seeing a consumer emerging who doesn't care so much about country of origin but good marketing like an artist roster with some real talent, good trade show and media efforts are needed too, because the Japanese and American companies have all that. Cort's marketing voice is much louder and stronger these days. They've got great product and solid marketing to back it up. This Aria effort on the other hand...

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Just now, Mastodon2 said:

Aria should really get rid of this. It looks unprofessional and totally amateurish. Brands like Aria struggle with customer perception, that they're just cheap starter instruments etc. A video like this doesn't help their cause at all.

 

They should follow Cort's lead. Cort have been in the position of relatively anonymously manufacturing a huge volume of instruments for many, many brands and doing their own stuff in the background. When you see brands like Dingwall charging £1700 for Indonesian instruments and Strandberg charging £2800, we're seeing a consumer emerging who doesn't care so much about country of origin but good marketing like an artist roster with some real talent, good trade show and media efforts are needed too, because the Japanese and American companies have all that. Cort's marketing voice is much louder and stronger these days. They've got great product and solid marketing to back it up. This Aria effort on the other hand...

Agreed - and the thing is - it could be a really nice instrument, but who knows?!

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2 minutes ago, AndyTravis said:

My mate

sometimes carries these in his shop. Wonder if I can get a borrow...

What the player is your mate? you need to give him your number and offer to do some videos! 
 

I think it can sound nice 

 

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