Cato Posted January 23, 2020 Share Posted January 23, 2020 Presumably they've stopped doing now, although I haven't noticed online prices for Fenders suddenly plummeting as a result. Quote Link to comment Share on other sites More sharing options...
Al Krow Posted January 23, 2020 Share Posted January 23, 2020 @ Mods - maybe worth merging this parallel thread? Quote Link to comment Share on other sites More sharing options...
invertigo Posted January 23, 2020 Share Posted January 23, 2020 I can only imagine this change must have been implemented a while ago, one large store had 10% off everything including Fender products over Black Friday, and their prices were already the lowest online for the bass I was looking at. Quote Link to comment Share on other sites More sharing options...
paul_c2 Posted January 23, 2020 Share Posted January 23, 2020 Long term will this actually translate to...........less high street music shops? AIUI it was basically Fender doing the wrong thing for the right reason - to try assist the high street shops over (mainly) online retailers. Quote Link to comment Share on other sites More sharing options...
Hellzero Posted January 23, 2020 Share Posted January 23, 2020 BMW is making the same with their Mini brand. Fixing higher prices all over the world. Did they get a fine ? No, I don't think so. Quote Link to comment Share on other sites More sharing options...
paul_c2 Posted January 23, 2020 Share Posted January 23, 2020 4 minutes ago, Hellzero said: BMW is making the same with their Mini brand. Fixing higher prices all over the world. Did they get a fine ? No, I don't think so. I don't know the details but I know what you mean. I am taking a guess, but maybe there is a difference between one large company (which might have subsidiaries) setting prices; and another company imposing price setting on other (smaller) companies. Specifically, are the dealerships owned by BMW; or independent? Quote Link to comment Share on other sites More sharing options...
Bassfinger Posted January 24, 2020 Share Posted January 24, 2020 Nearly all the MINI dealerships are independent companies with franchises. Quote Link to comment Share on other sites More sharing options...
gjones Posted January 24, 2020 Share Posted January 24, 2020 I wonder if this has been the catalyst for a crazy Fender price war between music retailers? Call me cynical but I think I already know the answer to that question...... Quote Link to comment Share on other sites More sharing options...
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