Eldon Tyrell Posted January 6, 2021 Share Posted January 6, 2021 As we know, there is no "real" Winter NAMM this year, due to obvious reasons. However, there will be an event called "NAMM - Believe in Music Week" and it'll run from Jan 18-22. It will feature livestreams, entertainment, live music. training and teaching sessions, product presentations, a marketplace and attendee-to-attendee chats. Registration is for free. I have registered and I am looking forward to the event (esp. new product info). Here are some more details: NAMM - Believe in Music Week NAMM - Believe in Music Week Schedule Attendee Calendar - Believe in Music Week | NAMM.org 1 2 Quote Link to comment Share on other sites More sharing options...
Kiwi Posted January 11, 2021 Share Posted January 11, 2021 There seems to be something very deliberate and calculating about the use of the word "believe". Quote Link to comment Share on other sites More sharing options...
Eldon Tyrell Posted January 11, 2021 Author Share Posted January 11, 2021 1 hour ago, Kiwi said: There seems to be something very deliberate and calculating about the use of the word "believe". No idea what the NAMM marketing masterminds had in mind. What do you think they mean by it? Quote Link to comment Share on other sites More sharing options...
Kiwi Posted January 11, 2021 Share Posted January 11, 2021 1 hour ago, Eldon Tyrell said: No idea what the NAMM marketing masterminds had in mind. What do you think they mean by it? Music doesn't need belief. And even if it does, believe in what? The only context I can think of is gospel and if the intent is to appeal to musicians of faith then it seems like clumsy, maybe even patronising example of value signalling. Please tell me I'm mistaken. Quote Link to comment Share on other sites More sharing options...
Eldon Tyrell Posted January 11, 2021 Author Share Posted January 11, 2021 12 minutes ago, Kiwi said: Music doesn't need belief. And even if it does, believe in what? The only context I can think of is gospel and if the intent is to appeal to musicians of faith then it seems like clumsy, maybe even patronising example of value signalling. Please tell me I'm mistaken. Good points. As I said, I have no idea what the marketing people had in mind. Maybe they just thought it sounds good or maybe they were Cher or Journey fans 😉 Quote Link to comment Share on other sites More sharing options...
LukeFRC Posted January 12, 2021 Share Posted January 12, 2021 On 11/01/2021 at 13:46, Kiwi said: Music doesn't need belief. And even if it does, believe in what? The only context I can think of is gospel and if the intent is to appeal to musicians of faith then it seems like clumsy, maybe even patronising example of value signalling. Please tell me I'm mistaken. Nah as someone of faith if I was writing a tag line for an event and wanted to attract the CCM crowd "believe in music" is the opposite of what I would go for. I think someone furloughed the decent copywriter. Or it's just an americanism. Music doesn't need belief, possibly the whole music industry does? Quote Link to comment Share on other sites More sharing options...
Kiwi Posted January 12, 2021 Share Posted January 12, 2021 25 minutes ago, LukeFRC said: I think someone furloughed the decent copywriter. Someone would have had to sign off on it as well. There are plenty of references to worship amongst the rest of the listings for appearances, so it looks like they're being very calculating. Quote Link to comment Share on other sites More sharing options...
petecarlton Posted January 16, 2021 Share Posted January 16, 2021 On 11/01/2021 at 13:46, Kiwi said: Music doesn't need belief. And even if it does, believe in what? The only context I can think of is gospel and if the intent is to appeal to musicians of faith then it seems like clumsy, maybe even patronising example of value signalling. Please tell me I'm mistaken. There's certainly a lot of evidence of "faith" or "worship" music in the listed events and sponsorships, e.g. a Yamaha-sponsored Night of Worship on the Thursday and Lincoln Brewster leading a Worship Musician Chapel on the following morning. But I prefer to "believe" that it means we can believe in a future for music, despite what's going on. Naive, perhaps... 1 Quote Link to comment Share on other sites More sharing options...
EBS_freak Posted January 18, 2021 Share Posted January 18, 2021 1 Quote Link to comment Share on other sites More sharing options...
Eldon Tyrell Posted January 18, 2021 Author Share Posted January 18, 2021 1 hour ago, EBS_freak said: No worries. I've got plenty 😎 Will post some in the Spector thread asap. Maybe create a "new Stingray Special Colours" thread too. Quote Link to comment Share on other sites More sharing options...
EBS_freak Posted January 18, 2021 Share Posted January 18, 2021 10 minutes ago, Eldon Tyrell said: No worries. I've got plenty 😎 Will post some in the Spector thread asap. Maybe create a "new Stingray Special Colours" thread too. I was referring to the pics of "here's me with Stevie Wonder" on Facebook. (When Stevie Wonder is just a blurred bob in the background, nowhere near the poster of said pic) Quote Link to comment Share on other sites More sharing options...
Eldon Tyrell Posted January 18, 2021 Author Share Posted January 18, 2021 2 minutes ago, EBS_freak said: I was referring to the pics of "here's me with Stevie Wonder" on Facebook. (When Stevie Wonder is just a blurred bob in the background, nowhere near the poster of said pic) Ups, sorry, got that wrong. Well, still hope you enjoy the NAMM photos 🙂 1 Quote Link to comment Share on other sites More sharing options...
LeftyJ Posted January 18, 2021 Share Posted January 18, 2021 2 hours ago, EBS_freak said: I was referring to the pics of "here's me with Stevie Wonder" on Facebook. (When Stevie Wonder is just a blurred bob in the background, nowhere near the poster of said pic) Probably still better than Stevie Wonder's selfies with others. Quote Link to comment Share on other sites More sharing options...
EBS_freak Posted January 18, 2021 Share Posted January 18, 2021 (edited) 11 minutes ago, LeftyJ said: Probably still better than Stevie Wonder's selfies with others. That's not one of Stevies selfies. This is. I don't think he fount the rear camera button. Edited January 18, 2021 by EBS_freak Quote Link to comment Share on other sites More sharing options...
LukeFRC Posted January 18, 2021 Share Posted January 18, 2021 On 16/01/2021 at 17:20, petecarlton said: There's certainly a lot of evidence of "faith" or "worship" music in the listed events and sponsorships, e.g. a Yamaha-sponsored Night of Worship on the Thursday and Lincoln Brewster leading a Worship Musician Chapel on the following morning. But I prefer to "believe" that it means we can believe in a future for music, despite what's going on. Naive, perhaps... If you think every church in America (or even the western world) will have at least one musicians rota, and above a certain size need some kind of PA or something so they ppl can hear them at the back... that's a lot of instruments and a lot of kit installs... and a big market. 1 Quote Link to comment Share on other sites More sharing options...
Passinwind Posted January 18, 2021 Share Posted January 18, 2021 (edited) On 11/01/2021 at 04:41, Eldon Tyrell said: No idea what the NAMM marketing masterminds had in mind. What do you think they mean by it? It means they needed actual NAMM members to pay actual US Dollars to promote NAMM stuff this year. It's a code word for "job security", mostly. Edited January 18, 2021 by Passinwind 2 Quote Link to comment Share on other sites More sharing options...
JapanAxe Posted February 6, 2021 Share Posted February 6, 2021 If you take out 'believe' and substitute 'hope' I think you'll get a clearer idea of what that's about - everyone hopes there will be gigs etc before too long. Then musicians can earn money to spend on new kit. Quote Link to comment Share on other sites More sharing options...
.jpg.7e18f76540598a8efc0e6ca9be453059.jpg)
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.