Korg acquires Darkglass

[visog]

Big brand buys niche loved specialist.

 

Eurgh! Does this ever work? Darkglass guy will make a lot of money then go and do something interesting after his clause expires...

 

Oh no... It's SWR, Trace and Tobias all over again....?

 

https://l.facebook.com/l.php?u=http%3A%2F%2Fdlvr.it%2FSQhY5k%3Ffbclid%3DIwAR1Gr9WXkuWrl9HNWJUFL2QVphyTV1AjUlf1ht_SmlJ3mmQ3HRvxbqpZWUo&h=AT1W-CQlbkJU5uAX-Sqg-K7-1pNQT4E1a1FMw4Z5nUy7Kj13YDmUe-Jlwd5TP19Dx28qyBv4_Pwi5Qhc_XuGO_HZFlfUyZoWWPpIM6H4s6Gpf9cVv3AbFLIJXie9p_LP4g&__tn__=-UK-R&c[0]=AT0wyhTEZylq31r4fU1RMTxg3AalkGXmTc_YPb4s3KV0CzSctES1OGgLIdG5mgkkJGXvMABY4-OSqSaNhdpYq5DJGBhEkSwwNLfIDaH5XljEf9Pcl8SLZSWMhGUpIRmNLoCacH8lOqaFOHYo5lmNexLei4MuwaKM87aYD8K2XEF4spKiMzLYHWWaQ7KtZiQHFsDDT4Ipu7NJQnSd5vWLQIn4FZ_Q0clF7Jc

[Doctor J]

Not all takeovers are Gibson/Fender seek and destroy missions. Korg resurrected Vox. It's not necessarily a death sentence here.

[RussFM]

They've owned Spector for a couple of years now too and they've been doing pretty well under them.

[thodrik]

Yepp, I consider this good news. Spector and Vox have done well under Korg. Korg also acquired Aguilar which isn’t struggling. Yamaha bought Ampeg as well and this is generally thought of as a positive development.

 

If nothing else, I would actually enjoy it if Korg dialled back on the patented Darkglass marketing strategy of releasing a pedal, waiting 6 months, and then releasing a slightly different version of the same pedal in the Ultra or V2 format.

 

 

[Kev]

Interesting move, may well be beneficial.  Since Doug Castro left and turned his attention to Neural, they seem to have struggled a little to keep innovating the way that they once did.  The ADAM and Photon are cool but feel half baked.  Same with that new amp.  And if you believe the FB groups, their customer services has somewhat nosedived in recent times.  Perhaps Korg will help with this? 

 

Interesting OP though.  Has any brand been ruined by Korg??

Edited May 20, 2022 by Kev

[ordep]

My initial thought when I saw this was “cool, incoming Darkglass pitchblack Ultra tuner. 😃”

[Bolo]

Brief list of Korg owned companies:

https://www.korgusa.com/

 

[chris_b]

8 hours ago, Kev said:

. . . . Has any brand been ruined by Korg??

 

I'm waiting to see what they do to Aguilar.

[Doctor J]

Sakae are not what they were.

[Wolverinebass]

3 hours ago, chris_b said:

 

I'm waiting to see what they do to Aguilar.

Aguilera have already been ruined by their absolutely insane pricing. £1700 for a 4x10?!! Jog on.

[Vin Venal]

Oh cool, now my amp and cab are "pre-korg" and therefore clearly more valuable.

 

😅

[Woodinblack]

Yep, was going to say, now every darkglass advert will say 'genuine pre-korg sought after model'

[40hz]

12 hours ago, Woodinblack said:

Yep, was going to say, now every darkglass advert will say 'genuine pre-korg sought after model'

Don't you mean 'sort' after?

[Woodinblack]

1 minute ago, 40hz said:

Don't you mean 'sort' after?

That is how it would be written yes, but I couldn't bring myself to do it!