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Sterling by Music Man… Joe Dart model by stealth?


fretmeister

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There are some exceptions but GDP and salaries are increasing in many East Asian countries. Simultaneously there are some demographic issues (eg China) where the workforce is aging. Labour is getting more expensive, particularly skilled labour.

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3 hours ago, neepheid said:

But I can get a South Korean made Reverend which does more (ie. has two pickups) and will be excellent quality for less than £900.  The grand is quite the psychological threshold to cross, so manufacturers had better provide reasons why I should.  This bass doesn't provide any reasons why I should when you stack it against cheaper instruments of excellent quality which are manufactured in places with theoretically higher labour costs.

 

Hard no from me.  Sorry, EBMM/SBMM fanbois, but their pricing has been ridiculous for a while now.  I'm still prising my jaw off the floor at >£1000 SBMM Rays.  What is this market segment they're aiming at?  The affluent cheapskate?  Does it even exist? 

I don't define myself as a fanboi. I do think that as long as you can get a Sterling Sub Stingray for under £400 you have a choice. I see Sterling 'Rays at under £700 which puts them roughly in the same ball-park as Sire, Ibanez or Yamaha. The MusicMan brand has a fair bit of kudos but it's not like Fender or Gibson who can trade off the name and sell some utter cr*p for top dollar so I'm not going to write off the buying public as idiots and MusicMan as con artists. 

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3 minutes ago, tegs07 said:

There are some exceptions but GDP and salaries are increasing in many East Asian countries. Simultaneously there are some demographic issues (eg China) where the workforce is aging. Labour is getting more expensive, particularly skilled labour.

I wonder where the next bargain basement country of manufacture will be? Pakistan? Bangladesh? A newly independent Wales?

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Who knows. Maybe globalisation is reversing and people will need to get used to buying fewer (and in many cases better quality) things?

 

Edit: How Harley Benton continues with such rock bottom prices is a mystery. I guess no licensing deals, little in the way of bricks and mortar for sale and distribution and some very slick workflows to allow volume sales at low margins. Even so.

Edited by tegs07
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I quite like it - like natural basses, prefer passive, looks quite smart. Never really played an MM bass but in the back of my mind always thought I needed one to complete the holy trinity. 

 

At c£100 a month for nine months it seems almost rude not to but I made a rule with myself a few years ago that I'd only buy basses from the brands country of origin (can probably blame Fender for that). One to consider...

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30 minutes ago, Lw. said:

I quite like it - like natural basses, prefer passive, looks quite smart. Never really played an MM bass but in the back of my mind always thought I needed one to complete the holy trinity. 

 

At c£100 a month for nine months it seems almost rude not to but I made a rule with myself a few years ago that I'd only buy basses from the brands country of origin (can probably blame Fender for that). One to consider...

 

 

How does that work when the electronics and stuff won't be from the same country?

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34 minutes ago, Lw. said:

I quite like it - like natural basses, prefer passive, looks quite smart. Never really played an MM bass but in the back of my mind always thought I needed one to complete the holy trinity. 

 

At c£100 a month for nine months it seems almost rude not to but I made a rule with myself a few years ago that I'd only buy basses from the brands country of origin (can probably blame Fender for that). One to consider...

 

You do you, but a thought occurs - what have these brands done to earn this fierce loyalty?

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14 minutes ago, fretmeister said:

 

 

How does that work when the electronics and stuff won't be from the same country?

 

It does take some mental gymnastics, sure. Fortunately I'm not a trading block negotiating deals so it's not too big a problem, though generally I take it as wherever it says it was made, that's where it was made. If the electronics are originally made in china, the tree grew in India, the metal dug up in Africa but the label says it was Made in USA, then that's good enough for me. Don't ask me what nationality I'm classing my Limelight as! 

 

9 minutes ago, neepheid said:

 

You do you, but a thought occurs - what have these brands done to earn this fierce loyalty?

 

My buying habits very clearly show I have no brand loyalty! 

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  • 2 months later...
58 minutes ago, fretmeister said:

 

 

+ shipping + vat + duty. About £520 total. 

Yeah not quite as much of a bargain as I first thought. Still, I think probably a fair price given the name attached 

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Surely Joe Dart has to be Musicman's best selling artist?

 

He's sold out 3 rubs of full fat USA models at tip end price tags now he's made another £250,000 (roughly based on average of £400 for each bass) in less than 12 hours.

 

That's a mad amount of money and units to move for very simple basses.

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11 minutes ago, BassApprentice said:

Surely Joe Dart has to be Musicman's best selling artist?

 

He's sold out 3 rubs of full fat USA models at tip end price tags now he's made another £250,000 (roughly based on average of £400 for each bass) in less than 12 hours.

 

That's a mad amount of money and units to move for very simple basses.

 

Love or hate their music, Jack Stratton really has figured out marketing to musicians

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Posted (edited)

Come to think of it, I suspect there are some well-informed members of this forum even, who admire the basses which Jack Stratton et al. market to them as musicians. I for one like what EBMM and Joe Dart are doing, and I hope it inspires a new generation of bass players to emulate their hero.

Edited by russ.c
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Posted (edited)
10 hours ago, BassApprentice said:

Surely Joe Dart has to be Musicman's best selling artist?

 

No, John Petrucci is. Music Man have introduced the first JP6 and JP7 guitar models in 2001 and all the prog metal fanboys have been buying them like hot cakes - and many of them didn't stop at one, but bought a whole host of different limited edition finishes. Since 2001 there have been many changes to the model (great marketing trick) so that all the fanboys had to get those as well. And then the John Petrucci Majesty came along, in 2018. The success has completely overwhelmed Music Man, it has quickly become one of their best-selling models to date! It's a neck-through build, prohibitively expensive, with rather dividing looks, but despite all that they sell them faster than they can make them. 

 

Music Man have a very clever marketing strategy with their "The Vault" online store, selling many limited editions or special finishes that are only available through the Vault. It gives them full control over those sales, they get the full profit, and because many are Artist models or similar to the one the artist is playing (for example the Mystic Dream flipflop finish associated with John Petrucci: on the old JP6 and JP7 this was a standard option but on the Majesty it's only available through The Vault) the fanboys have to come to Music Man directly if they want one. 

Edited by LeftyJ
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