diskwave Posted June 3 Share Posted June 3 Every other ad now aimed at young people playing a jolly tune from yesteryear... expecially the 70's. So yeah I rest my case, the 70's really was the best decade for diverse music, whether happy, groovy, difficult, miserable, edgy, funny...you name it and every single one melodic and written for the job it was set out to do, and yep Agadoo is a superbly written party tune, in fact so many tunes from then sound like party tunes..... Question is why arent the TV big wigs using stuff from todays current crop of "artists"? Quote Link to comment Share on other sites More sharing options...
Lozz196 Posted June 3 Share Posted June 3 I think it might be something to do with the publishing rights, am sure someone will be along soon who knows more about this than me though. 2 Quote Link to comment Share on other sites More sharing options...
Cosmo Valdemar Posted June 4 Share Posted June 4 Is this a serious question or a long-winded way of telling us you think modern pop music isn't very good? Quote Link to comment Share on other sites More sharing options...
Maude Posted June 4 Share Posted June 4 So in a roundabout way, as the only song mentioned was released in '84, are you saying the 80s was the best decade for music? 😉 Quote Link to comment Share on other sites More sharing options...
Mykesbass Posted June 4 Share Posted June 4 There seems to be a lot of 'vintage' references throughout advertising at the moment - fashions, cars, skateboards. Are people finding it hard to look ahead with positivity, so advertising cleverly let's them look back to perceived better times? 3 Quote Link to comment Share on other sites More sharing options...
BigRedX Posted June 4 Share Posted June 4 If you are generally unfamiliar with current music then you probably won't spot it being used in a TV Ad. 2 Quote Link to comment Share on other sites More sharing options...
Dankology Posted June 4 Share Posted June 4 Hasn't this always been the way? A lot of my first exposure to what turned out to be classic rock was via TV ads in the late-80s through the 90s. Between licensing issues, nostalgia, familiarity, the possibly limited tastes of the creators and deliberately targeting those with greater spending power I suspect it will ever be the way too. 1 Quote Link to comment Share on other sites More sharing options...
Mykesbass Posted June 4 Share Posted June 4 The other big thing in ads for a few years now, and has created a few huge hits along the way, is the 'acoustifying' of old songs. Latest dirge is the Pandora advert. 2 Quote Link to comment Share on other sites More sharing options...
nekomatic Posted June 4 Share Posted June 4 (edited) There was a thing about this in the Washington Post recently (think the actual article is paywalled but the graphic has been widely shared). Basically, everyone thinks the best music was whatever was made when they were teenagers: Edited June 4 by nekomatic autocorrupt 2 Quote Link to comment Share on other sites More sharing options...
Mykesbass Posted June 4 Share Posted June 4 The best cuisine poll couldn't have included any post-war British votes!! Quote Link to comment Share on other sites More sharing options...
diskwave Posted June 4 Author Share Posted June 4 9 hours ago, Cosmo Valdemar said: Is this a serious question or a long-winded way of telling us you think modern pop music isn't very good? Its a deadly serious Q. TV people arent stupid, far from it, and Im totaly familiar with what passes for music today....Cant go in a shop or store so yes I know. So where are ur Adels, Sheerans, girl bands, boy bands, guitar bands etc....Im hearing none of them apart from the odd bit of watered down ....Rap? in current TV advertising. Guess its a simple answer . Old tunes tended in the main to tell very clear stories and were very well written....TV people know. Quote Link to comment Share on other sites More sharing options...
BigRedX Posted June 4 Share Posted June 4 I'd say it's partly a licensing and/or financial issue. Any popular modern artist either thinks they don't need the additional income or exposure from having their music used in adverts or the advertisers simply aren't offering enough to make it worthwhile. With older artists who are no longer as popular as they once were, almost anything that will boost their music's profile is more likely to be worth doing plus they are probably a lot more affordable. 1 Quote Link to comment Share on other sites More sharing options...
PaulWarning Posted June 4 Share Posted June 4 2 hours ago, nekomatic said: There was a thing about this in the Washington Post recently (think the actual article is paywalled but the graphic has been widely shared). Basically, everyone thinks the best music was whatever was made when they were teenagers: I think Rose coloured specs comes into play on a lot of these statements, but yes teenage years are the most formative music wise, I think it's great they use old songs in TV ads, it means everybody knows songs we do in our set like Blitzkrieg Bop and Should I Stay or Should I Go etc Quote Link to comment Share on other sites More sharing options...
Dankology Posted June 4 Share Posted June 4 As well as generational prejudice, let's not forget that time is a great filter. When I was growing up (80s/90s) it was almost accepted as fact that 70s music was crap: pundits, talking heads, chat show hosts and guests all happily echoed the line that 1970s music was all some tacky and regretable post-60s aberration. Similarly, 1980s music -long the soundbite-seekers' bête noire- is now routinely used in ads and shows and also in cheeky references in new music. The quality of music being made over time is presumably fairly consistent, unless there are weird, internationally-consistent variations in levels of talent, with only the good stuff (and the atrociously terrible stuff) being remembered. 2 Quote Link to comment Share on other sites More sharing options...
Mykesbass Posted June 4 Share Posted June 4 1 hour ago, BigRedX said: I'd say it's partly a licensing and/or financial issue. Any popular modern artist either thinks they don't need the additional income or exposure from having their music used in adverts or the advertisers simply aren't offering enough to make it worthwhile. With older artists who are no longer as popular as they once were, almost anything that will boost their music's profile is more likely to be worth doing plus they are probably a lot more affordable. A bit of this, but also, a lot of older artists have absolutely no say on how their work gets used, whereas more recent signings may well have held on to more control. Quote Link to comment Share on other sites More sharing options...
Burns-bass Posted June 4 Share Posted June 4 Advertisers understand who their demographic is. A retro tune from the 70a and 80s is going to be more relatable to those over 50 who remain a huge consumer force in the economy. If you’re targeting Gen X or late stage Millenials you’re not advertising on TV. The fact that I know this and work in this industry is soul crushingly depressing and is the reason I’m looking to exit my business and do something with value. 1 Quote Link to comment Share on other sites More sharing options...
TheGreek Posted June 4 Share Posted June 4 1 Quote Link to comment Share on other sites More sharing options...
diskwave Posted June 4 Author Share Posted June 4 1 hour ago, Burns-bass said: Advertisers understand who their demographic is. A retro tune from the 70a and 80s is going to be more relatable to those over 50 who remain a huge consumer force in the economy. If you’re targeting Gen X or late stage Millenials you’re not advertising on TV. The fact that I know this and work in this industry is soul crushingly depressing and is the reason I’m looking to exit my business and do something with value. The ads Ive seen on TV are full of under 50's, way under. . I still hold my case. Old tunes are simply more tuneful, more interstng and just plain better than anything today. Quote Link to comment Share on other sites More sharing options...
Dankology Posted June 4 Share Posted June 4 1 hour ago, diskwave said: The ads Ive seen on TV are full of under 50's, way under. . I still hold my case. Old tunes are simply more tuneful, more interstng and just plain better than anything today. If you genuinely believe that then I'd suggest that you aren't listening widely enough now and were not doing so back then. Or, as noted above, the rose-tint of retrospect has filtered out a lot of the dross that the charts/radio/TV have ever been full of. Just in case you're open to having your mind changed, here's some recentish tuneful stuff that tells stories and has interesting compositional quirks: https://www.youtube.com/watch?v=F1qlK5dF5s4 - The Weather Station https://www.youtube.com/watch?v=nqXSfHO-7f0 - Jesca Hoop https://www.youtube.com/watch?v=QY7MIqZ6Bvo - BC Camplight https://www.youtube.com/watch?v=7OHfnY_ZE_4 - Carwyn Ellis/Rio 18 https://www.youtube.com/watch?v=EFu5wYMflSI - Mick Head 3 Quote Link to comment Share on other sites More sharing options...
Burns-bass Posted June 4 Share Posted June 4 1 hour ago, diskwave said: The ads Ive seen on TV are full of under 50's, way under. . I still hold my case. Old tunes are simply more tuneful, more interstng and just plain better than anything today. Adverts for older people use younger people because they don’t like to consider themselves as old. Adverts for cremation, for example, show happy and smiley people doing DIY for that very reason. Old tunes are more tuneful to you simply because your heard them more times. 1 Quote Link to comment Share on other sites More sharing options...
miles'tone Posted June 4 Share Posted June 4 People still watch TV? 1 Quote Link to comment Share on other sites More sharing options...
sammybee Posted June 4 Share Posted June 4 Does anyone under the age of 60 watch TV anymore? It's a dying medium 1 Quote Link to comment Share on other sites More sharing options...
TimR Posted June 4 Share Posted June 4 3 hours ago, sammybee said: Does anyone under the age of 60 watch TV anymore? It's a dying medium I don't. All the adverts are full of old people's music. 7 Quote Link to comment Share on other sites More sharing options...
diskwave Posted June 4 Author Share Posted June 4 4 hours ago, Burns-bass said: Old tunes are more tuneful to you simply because your heard them more times. Im over 50 but up until about ten yrs ago Id never really listened to Classical music. Now I get it, now I get why old crappy classical music is still huge. Music which is written with tunefulness in mind is always great. Dare I shop in the Co-Op where Im subjected to what can only be described as very very poorly written rap style nursery rhymes which 50 yrs ago wouldnt even pass muster at your local Kindergarden. Thats what Im getting at. Quote Link to comment Share on other sites More sharing options...
Cosmo Valdemar Posted June 4 Share Posted June 4 Co-op radio, truly the cutting edge of contemporary music. 1 Quote Link to comment Share on other sites More sharing options...
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