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Fender "innovation" launch

BassApprentice

By BassApprentice,
in Bass Guitars

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LeftyJ Grand Master

LeftyJ

Posted
Posted (edited)

Graphite-reinforced quartersawn maple neck, ebony board, 10-14" compound radius, Luminlay side dots, new noiseless pickups, redesigned preamp with 3-band EQ, switchable mid frequency and a passive tone control, and the S-1 switch is back for choice between active and passive. Wow! I guess you could call it pretty cutting-edge... FOR A FENDER. 

 

What really got me though was the bit about "unparalleled access to the upper register". Yes, if you exclude anything out there with 24 frets and deeper cutaways. Which is a LOT of other basses. 

 

American Ultra II Jazz Bass® | Electric Basses (fender.com)

Edited by LeftyJ
  • Like 2
tauzero Grand Master

tauzero

Posted
Posted
9 hours ago, Grahambythesea said:

innovations don’t sell. There’s a history of disasters - Starcasters ( nice to see Snow Patrol using one on Strictly), auto tuners on Gibsons, the weird Roland midi bass, Rickenbacker 5 string basses, Gibson basses designed after 1970, need I go on. If you’re running a business, you need to make things that sell. Failures don’t make profits.

 

Ibanez EHB, Cort Space?

MichaelDean Veteran

MichaelDean

Posted
Posted
7 hours ago, tauzero said:

Not that I'm in the market for one anyway, but Fender appear to have ignored 5-string players.

There is a 5 string jazz in the Ultra II lineup. It'd be nice to see a 5 string meteora though. 

eude Veteran

eude

Posted
Posted
27 minutes ago, MichaelDean said:

There is a 5 string jazz in the Ultra II lineup. It'd be nice to see a 5 string meteora though. 

I expect the neck dive is bad enough on a 4, with a MASSIVE Fender style 4+1 headstock it'll probably be terrible...

Chiliwailer Mentor

Chiliwailer

Posted
Posted (edited)

Going against the vicious tide here (😀), but I really like the new spec - ‘innovation’ marketing bullsh17 aside of course - but it’s a real nice combo of specs for me, ymmv… 🫣
 

Awesome to see Joe Lally in the P Bass vids. If I hadn’t just bought a Fender Flea Active I would have been quite tempted - I was impressed the Flea has a quartersawn neck and it’s good to see it on these too. 

Edited by Chiliwailer
Chiliwailer Mentor

Chiliwailer

Posted
Posted
8 minutes ago, Beedster said:

Man I've been looking for one of those for ages.......

I got very lucky, posted a wanted advert and @hiram.k.hackenbacker sold me his. 
 

Don’t want to rub it in Chris, but I’m having so much fun with it, the tone is outrageous and just makes me think of his live tone, and some tunes from Dream Canteen. The pickup is very well designed IMO.  I only bought it as my other basses have flats but I like to jam to RHCP with rounds sometimes - so job done 👌

  • Like 2
Beedster Grand Master

Beedster

Posted
Posted
3 minutes ago, Chiliwailer said:

I got very lucky, posted a wanted advert and @hiram.k.hackenbacker sold me his. 
 

Don’t want to rub it in Chris, but I’m having so much fun with it, the tone is outrageous and just makes me think of his live tone, and some tunes from Dream Canteen. The pickup is very well designed IMO.  I only bought it as my other basses have flats but I like to jam to RHCP with rounds sometimes - so job done 👌

 

Nice one Dan, good to hear (and of course an example of Fender innovating) :) 

  • Haha 1
Chiliwailer Mentor

Chiliwailer

Posted
Posted (edited)
31 minutes ago, Hellzero said:

Thanks to Modulus and Lane Poor...

And Leo… wrong ‘Fender’ albeit 😜
 

(for the MM pup) 

Edited by Chiliwailer
neepheid Grand Master

neepheid

Posted
Posted

Something just occurred to me - this is "innovation"... for Fender.  Seen in their own bubble (the "Fenderverse"?) these changes could be seen as "innovative"?

 

I'm trying to be nice here.

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eude Veteran

eude

Posted
Posted
10 minutes ago, neepheid said:

Something just occurred to me - this is "innovation"... for Fender.  Seen in their own bubble (the "Fenderverse"?) these changes could be seen as "innovative"?

 

I'm trying to be nice here.

Yeah, I mentioned similar in conversation yesterday, must be a total echo chamber at Fender HQ.

I wonder if anyone will do anything radical there today like having pickle on a cheese sandwich! Groundbreaking!

  • Haha 1
neepheid Grand Master

neepheid

Posted
Posted
2 minutes ago, eude said:

Yeah, I mentioned similar in conversation yesterday, must be a total echo chamber at Fender HQ.

I wonder if anyone will do anything radical there today like having pickle on a cheese sandwich! Groundbreaking!

 

I'm having a pickle and cheese sandwich.  Yes - I put the pickle down first then put cheese on top!  Innovative?  It's borderline debauchery!

  • Haha 3
eude Veteran

eude

Posted
Posted
15 minutes ago, neepheid said:

 

I'm having a pickle and cheese sandwich.  Yes - I put the pickle down first then put cheese on top!  Innovative?  It's borderline debauchery!

There could be a job for you at Fender HQ in the “secret plans and clever tricks” department...

  • Haha 2

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