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How does a store buy Fenders?


Shambo
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I was hoping a few of the music shop retail type forummers could shed some light on this for some initial research I'm undertaking.

Approaching Fender GBI with a view to purchasing new stock from them is something I can't find any information on. An email I sent them has been met with silence. A Google search brings up some some stories from the USA about having to become an official dealership without treading on the toes of any established dealers nearby. I wondered if this was the case for the UK as well?

I can understand why Fender mightn't want to sell in bulk to a retailler such as Tesco's and have their stock sold at discount but what about a start up business such as a small guitar shop or a musical instrument e-commerce venture? Fender products are conspicuous by their absence in some music stores. :) I heard they introduced a 'bricks and mortar' discount for retailers so I know they're trying to incourage high street sales over internet ones. If they do not wish to supply you, are there other ways to aquire their product in bulk/wholesale? Do they have minimum order quotas or do you have to purchase a variety of their lines?

I've got lots of questions and there must be other things I need to know about this and I'll graciously accept PM's aswell on this seemingly shady subject. :rolleyes:

Edited by Shambo
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[quote name='Pete Academy' post='884697' date='Jul 3 2010, 11:48 AM']Are you starting a business?[/quote]
I'm trying to, yes. Lots of variables at the moment, the main one occupying my mind is the ability to get hold of new Fenders.

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Been there, done that with just about everyone but Fender. They want you to cover an entire wall with Fenders. Quite a big commitment.

Other brands like Vintage (Hornby Skewes), Tanglewood, Burns, Yamaha etc' will queue up to sell you stuff.

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